Alive Shop is an initiative by seven dynamic individuals at AIU who have woven their passions and skills into a vibrant tapestry. Founded with a vision to combat fabric waste, specifically clothing, shoes, and handbags, this project has taken on the mantle of a thrift shop with a mission to repurpose and resell these items. At its helm is the visionary Bintang Astiana (Indonesia), the founder joined by Co-Founder Arianta (Indonesia), and a cohesive team featuring Nida Rahmalia (Indonesia), Siti Rahmah (Indonesia), Surya Adikusumah (Indonesia), Jauzaa Nuzuli (Indonesia), and Muhammad Aiman (Malaysia).

At its helm is the visionary Bintang Astiana (Indonesia), the founder joined by Co-Founder Arianta (Indonesia), and a cohesive team featuring Nida Rahmalia (Indonesia), Siti Rahmah (Indonesia), Surya Adikusumah (Indonesia), Jauzaa Nuzuli (Indonesia), and Muhammad Aiman (Malaysia).
Alive Shop is not just a venture but a trailblazing pioneer of sustainable social business at AIU. Its journey is a symphony of significant milestones, each resonating with a commitment to positive change. Profits are redirected to uplift underprivileged students, exemplified by providing tablet computers to exceptional rural students at one of the primary schools in Baling, Sekolah Kebangsaan Tun Habsah in Baling, Kedah. Evolving beyond its initial scope, the project now aims to raise awareness of responsible clothing consumption.

Every profit earned is a stepping stone towards enhancing digital literacy among rural school children, forging powerful alliances with organisations, and upholding the ethical core of a social business. Through its digital presence on Instagram (@aiu.aliveshop), the initiative passionately spreads its message, sparking conversations about sustainable consumption and rallying support for social causes.


Alive Shop is an initiative by seven dynamic individuals at AIU who have woven their passions and skills into a vibrant tapestry. Founded with a vision to combat fabric waste, specifically clothing, shoes, and handbags, this project has taken on the mantle of a thrift shop with a mission to repurpose and resell these items. At its helm is the visionary Bintang Astiana (Indonesia), the founder joined by Co-Founder Arianta (Indonesia), and a cohesive team featuring Nida Rahmalia (Indonesia), Siti Rahmah (Indonesia), Surya Adikusumah (Indonesia), Jauzaa Nuzuli (Indonesia), and Muhammad Aiman (Malaysia).

Measuring social impact reveals a vivid canvas of accomplishments. Beyond nurturing eco-entrepreneurs and imparting skills, the initiative generates income through charity programs and extends its hand to schools. Alive Shop has become a catalyst for change by empowering the community with access to affordable thrift clothing. Collaborations with environmental entities like SWcorp, MBAS, and Trash4Cash amplify its reach, heralding a greener, more sustainable future. Transparency is woven into its fabric, sustained by regular meetings that chart progress and resource allocation.
Alive Shop remains committed to accessibility for students and the ethos of social business. The horizon expands to embrace women's empowerment through upcycling, school workshops, and impactful collaborations. As a symbol of commitment to sustainability and community engagement, Alive Shop stands as a living testament to the transformative power of social businesses. Its impact reverberates within the confines of AIU and resonates far beyond, echoing the promise of positive change.
